About 50 years ago Don Pedro Giraldo gave his first steps towards the coffee industry, and was guided by a master in the art of coffee. He designed a coffee roaster from a 55 gallon drum mounted on two supporters powered by a vapor engine. It had a source of heat that came from dry wood that burning below. In 2006, three brothers from a third Girlado family generation in the Quindío region, returned to their home land, a zone known by the name of “Eje del café” (coffee axle). They came with a purpose; to continue their father, Don Pedro’s old passion, that goes back to the 60's . He roasted his first coffee under his own brand: “El Principe”. Applying and combining traditional ways of cultivating and selecting the beans, with contemporary trends of roasting and coffee tasting; Giraldo’s brothers founded the “Aroma de Colombia” coffee factory. The small roasting plant was located in the Quindío capital with the goal to continue the legacy of their father by selecting and roasting the finest coffee in the region. They began by applying their own roasting techniques to the best coffee of origin, to the ones that had access to the surrounding territory. For this, the “Virduinos” roaster manufactured by their father was used Since then, they have dedicated their time to finding specialty coffee at small farms, veredas and haciendas during times of harvest, thus, obtaining a wide variety of colorful and exotic types of coffee beans specialties roasted individually and packed according to its origin. After culminating this chapter of their lives, in 2012, the Giraldo’s decided to use their knowledge and experience in the coffee industry to establish a new company geared towards counseling, training, logistics and exportation, where they offer consultations in all areas of coffee. These services have also opened the doors to launch on national and international market unique coffees, branded “Rome and Juliet Coffee”. This brand is the result of years of evaluation in the ways coffee is consumed locally and worldwide. At the same time, they decided to seek and classify micro-lots with unique profiles from the crop, to offer to consumers of the final drink, offering them the opportunity to know and evaluate for themselves a specialty coffee, Romeo and Juliet Coffee consumers will have the privilege of tasting the highest standards of quality of the entire Colombian geography, conserving their origin and maintaining a chain of custody that guarantees the traceability from the beans to the cup. For this, they work hand in hand with coffee growers that show the care and protection for their environment by applying principles that maintain a sustainable agriculture that is nature friendly